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Due to restrictions being implemented nationwide and university wide, FiT Publishing will only be open Tuesday's and Friday's from 10:30 am to 1:00 pm, until further notice. We are available by email 5 days a week from 8:30 am to 4:30 pm. Please email questions regarding eBooks, orders, and returns to fitcustomerservice@mail.wvu.edu. We will get back to you as quickly as possible during our indicated hours. We apologize for the inconvenience.

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  • The International Journal of Sport Finance (IJSF)

    May, 2023

    Volume: 15

    Issue: 2

    Current Issue

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    • Which Professional Sport Team Has the Best Marketing Performance in Driving Attendance? The Stochastic Frontier Approach
    • The National Football League and Efficient Market Hypothesis: An Analysis of Trends in Thursday Night Football and Post-Bye Week Games
    • How Much Is A Goal in the Football Championship Worth? Match Results and Stock Price Reaction
  • Sport Marketing Quarterly (SMQ)

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    June, 2023

    Volume: 29

    Issue: 2

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    • Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value
    • Repeat Registrations of a Running Event: Applying Customer Base Analysis
    • Sport Brand Positioning Strategies and Position-Congruity on Financial Performance
    • An Assessment of Fans’ Willingness to Pay for Team’s Environmental Sustainability Initiatives
    • Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements
    • “I Still Support My Favorite Team”: The Effects of an Athlete’s Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias

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  • Racism in College Athletics, 4th Edition

    The newest edition of Racism in College Athletics is now available for adoption and purcahse.  Get your copy today!

  • Media Relations in Sport, 5th Edition

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  • Ethics & Morality in Sport Management, 4th ed., discusses critical areas of ethics and morality in contemporary sp… http://t.co/k1AB7r5jVo
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Upcoming Books

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    Joseph Galasso
    Adeola Sonaike
  • Ethics and Morality in Sport Management

    Fourth Edition
    Joy T. DeSensi†
    Danny Rosenberg,
  • Group Dynamics in Sport

    Fifth Edition
    Mark Eys
    M. Blair Evans
    Alex Benson